Retailing management /
by
Levy, Michael
; Weitz, Barton A.
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing: Edition: 5th ed.Description: xxxv, 775 p : col ill ; 26 cm + 1 CD-ROM (4 3/4 in).ISBN: 0072497203 (alk. paper); 007121481X (international : alk. paper); 007249722X (CDROM); 0072553928 (text & CDROM).Subject(s): Retail trade -- Management| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY NURSING SCHOOL General Section | HF5429 .L482 2004 (Browse shelf) | 1 | Available | item available in hard copy | 2025-5610 |
CONTENTS
The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service
System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive
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