Audience genre expectations in the age of digital media /
by
Jeffres, Leo W [author.]
; Atkin, David J [author.]; Neuendorf, Kimberly A [author.].
Material type: 
BookDescription: 1 online resource.ISBN: 978-1-032-20709-4 (hbk); 978-1-032-2013-3 (pbk).Subject(s): Television viewers -- Case studies | Motion picture audiences -- Case studies | Film genres | Television program genres | Streaming video | Case studiesSummary: "This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization and variety seeking, and a new stage of genre development, genre bending. An ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres"--
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY, JINJA New Materials Shelf | Non Fiction | HE8700.65 (Browse shelf) | C1 | Available | Item available in hard copy | 2026-2336 |
Browsing KAMPALA UNIVERSITY, JINJA Shelves , Shelving location: New Materials Shelf , Collection code: Non Fiction Close shelf browser
| GV584.5.A85 T78 2021 Loserville : | HD58.9 .M45 2019 Strategic human resource management / | HE8700.65 Audience genre expectations in the age of digital media / | LB1028.43.T4 2020 Teachers discovering computers : | QA76.64 .F368 2018 Microsoft Visual C# 2017 : an introduction to object-oriented programming / Joyce Farrell. | QA76.73.P98 L33 2019 Fundamentals of Python : first programs / |
Includes bibliographical references and index.
"This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization and variety seeking, and a new stage of genre development, genre bending. An ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres"--
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