"Data and analytics capabilities have made a leap forward in recent years and have changed the way businesses make decisions. The explosion in the field is partly due to the growing availability of vast amounts of data, improved computational power, and the development of sophisticated algorithms. More than ever, colleges and universities require a curriculum that emphasizes business analytics, while companies seek datasavvy professionals capable of transforming data into actionable insights. We wrote Business Analytics: Communicating with Numbers from the ground up to equip students with the skills to understand, manage, and visualize the data; apply the appropriate analysis tools; and communicate the findings and their relevance. The text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. Experiential learning opportunities have been proven effective in teaching applied and complex subjects such as business analytics. In this text, we provide a holistic analytics process, including dealing with real-life data that are not necessarily "clean" and/or "small." We also emphasize effective storytelling and assist students in articulating the business value of analytics. This involves communicating insights gained from a nontechnical standpoint, ensuring that practical implications are understood across stakeholders"-- Provided by publisher

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