Inside the nudge unit : how small changes can make a big difference / David Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler Halpern, David (David S.), author 5506 Service, Owain, author 5511 Behavioural Insights Team (Great Britain), author 5507 Behavioural Insights Team (Great Britain) 5507 Social policy Psychological aspects 5508 Social choice Psychological aspects 5509 Decision making 755 Choice (Psychology) 5510 BF448 .H34 2016 Includes bibliographical references and index Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life UK ;Penguin random house UK ,c2015 ,c2015 2016 Text xiv, 383 pages : eng