02012cam a2200337Ii 4500 920447288 OCoLC 20250114152452.0 150907t20162015enka b 001 0 eng d 0753556553 9780753556559 99968959925 Trafalgar Square, C/O Independent Pub Group 814 N Franklin st, Chicago, IL, USA, 60610, (312)3370747 SAN 201-2936 YDXCP eng rda YDXCP OCLCQ NLE OCLCO OCLCF ZYU IAY UAB ILC SFR NLGGC DHA OCLCQ OCLCO OCL BF448 .H34 2016 Halpern, David (David S.), author 5506 Inside the nudge unit : how small changes can make a big difference / David Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler UK ;Penguin random house UK ,c2015 xiv, 383 pages : illustrations ; 20 cm Includes bibliographical references and index A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next? Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life Behavioural Insights Team (Great Britain) 5507 Social policy Psychological aspects 5508 Social choice Psychological aspects 5509 Decision making 755 Choice (Psychology) 5510 Service, Owain, author 5511 Behavioural Insights Team (Great Britain), author 5507 lcc BK 3936 3936 0 0 lcc 0 BF0448 H34 02016 0 4394 JINJA JINJA DISPLAY 2025-01-14 2 2 BF448.H34 2016 2025-0005 2025-01-14 2025-01-14 C1 0000-00-00 BK Materiala available in hard copy