how small changes can make a big difference Halpern, David (David S.) creator author Service, Owain author Behavioural Insights Team (Great Britain) author text bibliography enk UK ;Penguin random house UK ,c2015 2016 2015 monographic eng

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xiv, 383 pages : illustrations ; 20 cm Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next? David Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler Includes bibliographical references and index Behavioural Insights Team (Great Britain) Social policy Psychological aspects Social choice Psychological aspects Decision making Choice (Psychology) BF448 .H34 2016 0753556553 9780753556559 Trafalgar Square, C/O Independent Pub Group 814 N Franklin st, Chicago, IL, USA, 60610, (312)3370747 YDXCP 150907 20250114152452.0 920447288 eng