Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. Berkowitz, Eric N. 8329 Kerin, Roger A. 8330 Rudelius, William. 8331 Marketing. 855 HF5415 .B44113 1989 System requirements for computer disk: IBM PC. Includes indexes. Bibliography: p. 702-719. Boston, MA : Irwin, 1989. 1989. 1989 Text xxv, 752 p. : eng