00828pam a2200265 a 4500 OSt 20251015143302.0 880812s1989 maua b 001 0 eng 0256075131 0256075158 KUSN KUSN KUSN eng rda HF5415 .B44113 1989 Berkowitz, Eric N. 8329 Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 2nd ed. Boston, MA : Irwin, 1989. xxv, 752 p. : col, ill; 26 cm + 1 computer disk (5 1/4 in.) System requirements for computer disk: IBM PC. Includes indexes. Bibliography: p. 702-719. Marketing. 855 Kerin, Roger A. 8330 Rudelius, William. 8331 lcc BK 5063 5063 0 0 lcc 0 HF5415 B44113 01989 0 7641 KUNS KUNS GEN 2025-10-15 PURCHASE HF5415 .B44113 1989 2025-5710 2025-10-15 1 2025-10-15 BK item available in hard copy