01019pam a2200277 a 4500003000400000005001700004008004100021020001500062020001500077040003100092050002400123100002900147245007000176250001200246260003200258300006700290500005100357500002200408504003000430650002000460700002600480700002900506942001200535999001500547952017900562OSt20251015143302.0880812s1989    maua     b    001 0 eng    a0256075131  a0256075158  aKUSNcKUSNdKUSNbengerda00aHF5415 .B44113 19891 aBerkowitz, Eric N.9832910aMarketing /cEric N. Berkowitz, Roger A. Kerin, William Rudelius.  a2nd ed.  aBoston, MA :bIrwin,c1989.  axxv, 752 p. :bcol, ill;c26 cm +e1 computer disk (5 1/4 in.)  aSystem requirements for computer disk: IBM PC.  aIncludes indexes.  aBibliography: p. 702-719. 0aMarketing.98551 aKerin, Roger A.983301 aRudelius, William.98331  2lcccBK  c5063d5063  00102lcc406HF5415 B44113  019897097641aKUNSbKUNScGENd2025-10-15ePURCHASEoHF5415 .B44113 1989p2025-5710r2025-10-15t1w2025-10-15yBKzitem available in hard copy