01052cam a2200253 a 4500 OSt 20251021153524.0 080128s2008 enka b 001 0 eng 9780273706328 pbk. : alk. paper 0273706322 pbk. : alk. paper KUSN KUSN KUSN eng rda HD69.B7 K449 2008 Keller, Kevin Lane, 1956- 8352 Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. Harlow, England : New York : Prentice Hall Financial Times, c2008. xxvi, 829 p. : ill. ; 25 cm. Includes bibliographical references and index. Brand name products Management. 8353 Table of contents only http://www.loc.gov/catdir/toc/ecip089/2008003326.html lcc BK se30 2008-01-28 se30 2008-01-28 aa19 2008-01-28 xe10 2008-12-04 1 copy rec'd., to CIP ver. LCAP batch update 2025-06-01-04:00: LCAPM-644 5074 5074 0 0 lcc 0 HD0089 B7 01998 0 7654 KUNS KUNS GEN 2025-10-21 PURCHASE HD89 .B7 1998 2025-5723 2025-10-21 C1 2025-10-21 BK item available in hard copy