a European perspective Keller, Kevin Lane 1956- creator text bibliography enk Harlow, England New York Prentice Hall Financial Times c2008 2008 monographic eng

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xxvi, 829 p. : ill. ; 25 cm. Kevin Lane Keller, Tony Aperia, Mats Georgson. Includes bibliographical references and index. Brand name products Management HD69.B7 K449 2008 9780273706328 0273706322 http://www.loc.gov/catdir/toc/ecip089/2008003326.html http://www.loc.gov/catdir/toc/ecip089/2008003326.html KUSN 080128 20251021153524.0 eng