@book{5127,
	title = {Principles of marketing /},
	publisher = {Pearson Prentice Hall,},
	year = {c2006.},
	address = {Upper Saddle River, N.J. :},
	edition = {12th ed.},
	note = {Edition for U.S. published under: Principles of marketing / David L. Kurtz, Louis E. Boon. 12th ed., c2006.},
	url = {http://www.loc.gov/catdir/toc/ecip089/2008003309.html}
}