Survey of Economics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez O'Sullivan, Arthur 8590 Sheffrin, Steven M 8592 Perez, Stephen J 8593 O'Sullivan, Arthur. Macroeconomics 8594 Macroeconomics 577 Macroeconomics Textbooks 8591 HB172.5 .O85 2002 Previous ed. has title: Macroeconomics Includes bibliographical references and index O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals Boston : Prentice Hall, c2002 c2002 2010 Text xxiv, 450 p. : eng