02230cam a22002894a 4500003000400000005001700004008004100021010001500062020002600077020002300103035002100126040003100147050002300178100002300201245010700224260003600331300004900367500004300416504005000459505069500509520060301204650001901807650003001826700002301856700002101879700004001900OSt20260226114527.0090213s2010    maua     b    001 0 eng    a2009005522  a9780136092728c(pbk.)  a0136092721c(pbk.)  a(OCoLC)309835760  aKUSNcKUSNdKUSNbengerda00aHB172.5b.O85 20021 aO'Sullivan, Arthur10aSurvey of Economics :bprinciples and tools /cArthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez  aBoston :bPrentice Hall,cc2002  axxiv, 450 p. :bill. (cheifly col.) ;c28 cm  aPrevious ed. has title: Macroeconomics  aIncludes bibliographical references and index0 aIntroduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Measuring a nation's production and income -- Unemployment and inflation -- The economy at full employment -- Why do economies grow? -- Aggregate damand and aggregate supply -- Fiscal policy -- The income-expenditure model -- Investment and financial markets -- Money and the banking system -- The Federal Reserve and monetary policy -- Modern macroeconomics : from the short run to the long run -- The dynamics of inflation and unemployment -- Macroeconomic policy debates -- International trade and public policy -- The world of international finance8 aO'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material.     The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes).     For economists, financial analysts and other finance professionals 0aMacroeconomics 0aMacroeconomicsvTextbooks1 aSheffrin, Steven M1 aPerez, Stephen J1 aO'Sullivan, Arthur.tMacroeconomics