02316cam a22003134a 4500 OSt 20260226114527.0 090213s2010 maua b 001 0 eng 2009005522 9780136092728 (pbk.) 0136092721 (pbk.) (OCoLC)309835760 KUSN KUSN KUSN eng rda HB172.5 .O85 2002 O'Sullivan, Arthur 8590 Survey of Economics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez Boston : Prentice Hall, c2002 xxiv, 450 p. : ill. (cheifly col.) ; 28 cm Previous ed. has title: Macroeconomics Includes bibliographical references and index Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Measuring a nation's production and income -- Unemployment and inflation -- The economy at full employment -- Why do economies grow? -- Aggregate damand and aggregate supply -- Fiscal policy -- The income-expenditure model -- Investment and financial markets -- Money and the banking system -- The Federal Reserve and monetary policy -- Modern macroeconomics : from the short run to the long run -- The dynamics of inflation and unemployment -- Macroeconomic policy debates -- International trade and public policy -- The world of international finance O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals Macroeconomics 577 Macroeconomics Textbooks 8591 Sheffrin, Steven M 8592 Perez, Stephen J 8593 O'Sullivan, Arthur. Macroeconomics 8594 lcc BK 5172 5172 0 0 lcc 0 HB01715 O843 02002 0 7891 KUNS KUNS GEN 2026-02-26 Purchase HB171.5 .O843 2002 2026-0131 2026-02-26 C1 2026-02-26 BK item available in hard copy