principles and tools O'Sullivan, Arthur creator Sheffrin, Steven M Perez, Stephen J text bibliography mau Boston Prentice Hall c2002 2010 monographic eng

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xxiv, 450 p. : ill. (cheifly col.) ; 28 cm O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Measuring a nation's production and income -- Unemployment and inflation -- The economy at full employment -- Why do economies grow? -- Aggregate damand and aggregate supply -- Fiscal policy -- The income-expenditure model -- Investment and financial markets -- Money and the banking system -- The Federal Reserve and monetary policy -- Modern macroeconomics : from the short run to the long run -- The dynamics of inflation and unemployment -- Macroeconomic policy debates -- International trade and public policy -- The world of international finance Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez Previous ed. has title: Macroeconomics Includes bibliographical references and index Macroeconomics Macroeconomics Textbooks HB172.5 .O85 2002 O'Sullivan, Arthur. 9780136092728 0136092721 2009005522 KUSN 090213 20260226114527.0 eng