@book{5212,
	author = {Farese, Schneider Lois},
	title = {Essentials of marketing /},
	publisher = {FT Prentice Hall,},
	year = {1991.},
	address = {Harlow, England ;},
	url = {http://www.loc.gov/catdir/toc/ecip0820/2008026073.html}
}