@book{5267,
	author = {Moriarty, Sandra E. and Wells, William,},
	title = {Advertising :},
	publisher = {Pearson Prentice Hall,},
	year = {c2009.},
	address = {Upper Saddle River, N.J. :},
	edition = {8th ed.},
	note = {Previous editions had William Wells as first author.},
	url = {http://www.loc.gov/catdir/toc/ecip0727/2007036863.html}
}