Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. Moriarty, Sandra E. (Sandra Ernst) 8715 Wells, William, 1926- 8716 Mitchell, Nancy, 1950- 8717 Wells, William, 1926- Advertising. 8718 Advertising. 745 HF5823 .W455 2009 659.1 21 Previous editions had William Wells as first author. Includes bibliographical references (p. 615-624) and index. Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. c2009. 2009 Text xlvi, 640 p. : http://www.loc.gov/catdir/toc/ecip0727/2007036863.html eng