Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler. Lilien, Gary L., 1946- 9049 Kotler, Philip. 8239 Kotler, Philip. Marketing decision making. 9051 Marketing Decision making Mathematical models. 9050 HF5415.135 .L54 1983 658.8/02 19 Rev. ed. of: Marketing decision making / Philip Kotler. [1971] Includes indexes. Bibliography: p. 809-858. New York : Harper & Row, c1983. c1983. 1983 Text xx, 875 p. : eng