01047pam a2200301 a 4500 OSt 20260420162258.0 830628s1983 nyua b 001 0 eng 83012699 0060440767 9780060440763 1878169 KUSN KUSN KUSN eng rda HF5415.135 .L54 1983 658.8/02 19 Lilien, Gary L., 1946- 9049 Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler. New York : Harper & Row, c1983. xx, 875 p. : ill. ; 25 cm. Rev. ed. of: Marketing decision making / Philip Kotler. [1971] Includes indexes. Bibliography: p. 809-858. Marketing Decision making Mathematical models. 9050 Kotler, Philip. 8239 Kotler, Philip. Marketing decision making. 9051 lcc BK LCAP batch update 2025-06-02-04:00: LCAPM-644, LCAPM-150 5534 5534 0 0 lcc 0 HF5415 L54 01983 0 8493 KUNS KUNS GEN 2026-04-20 Purchase HF5415 .L54 1983 2026-0733 2026-04-20 2026-04-20 BK item available in hard copy