<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Basic marketing</title>
    <subTitle>a global- managerial approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Perreault, William .D</namePart>
    <namePart type="date">2005</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2005</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <form authority="gmd">Book</form>
    <extent>iii,426p; includes ill(b&amp;w) 21cm</extent>
  </physicalDescription>
  <targetAudience>University students</targetAudience>
  <note type="statement of responsibility">William D. Perreault</note>
  <classification authority="lcc">HF5415.13 .M3 2005</classification>
  <identifier type="isbn">072525304</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">Library of congress</recordContentSource>
    <recordCreationDate encoding="marc">260422</recordCreationDate>
  </recordInfo>
</mods>
