03491nam a22001697a 4500 260917b xxu||||| |||| 00| 0 eng d ISBN: 9780078021695 (hbk.) HB171.5 F733 2024 Frank, Robert H. 8856 Microeconomics and behavior / Frank, Robert H. New York, NY : McGraw-Hill Education c2024 xix, 631 pages : i illustrations (some colored) ; 29 cm. Machine generated contents note: Part 1: Introduction1. Thinking Like an Economist 2. Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?Part 2: The Theory of Consumer Behavior3. Rational Consumer ChoiceAppendix: The Utility Function Approach to the Consumer Budgeting Problem4. Individual and Market DemandAppendix: Additional Topics in Demand Theory5. Applications of Rational Choice and Demand Theories 6. The Economics of Information and Choice Under UncertaintyAppendix: Search Theory and the Winner's Curse7. Departures from Standard Rational Choice Models (with and without Regret)Part 3: The Theory of the Firm and Market Structure 8. Production Appendix: Mathematical Extensions of Production Theory9. Costs Appendix: Mathematical Extensions of the Theory of Costs 10. Perfect Competition 11. Monopoly 12. A Game-Theoretic Approach to Strategic Behavior13. Oligopoly and Monopolistic CompetitionPart 4: Factor Markets14. Labor Appendix: The Economics of Workplace Safety15. CapitalAppendix: A More Detailed Look at Exhaustible Resource AllocationPart 5: General Equilibrium and Welfare16. Externalities, Property Rights, and the Coase Theorem 17. General Equilibrium and Market Efficiency18. GovernmentWeb Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior . "Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane details of ordinary existence in a sharp new light"-- Provided by publisher. "My goal in writing Microeconomics and Behavior was to produce an intellectually challenging text that would also be accessible and engaging to students. Microeconomics and Behavior develops the core analytical tools with patience and attention to detail. At the same time, it embeds these tools in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. In more than 40 years of teaching, I have found no more effective device for developing intuition than to train students to become "Economic Naturalists." Studying biology enables people to observe and marvel at many details of life that would otherwise have escaped notice. In much the same way, studying microeconomics can enable students to see the mundane details of ordinary existence in a sharp new light. Throughout the text, I try to develop intuition by means of examples and applications drawn from everyday experience. Microeconomics and Behavior teaches students to see each feature of the manmade landscape as the reflection of an implicit or explicit cost-benefit calculation"-- Provided by publisher. Microeconomics lcc BK 6268 6268 0 0 lcc 0 HB01715 F733 02024 0 9585 JINJA JINJA NEW 2026-09-17 Purchase HB171.5 F733 2024 2026-2317 2026-09-17 C1 2026-09-17 BK Item available in hard copy