02823cam a2200433 i 4500 22746974 20260918141158.0 m |o d | cr_||||||||||| 220811s2023 nyu ob 001 0 eng 2022022004 978-1-032-20709-4 (hbk) 978-1-032-2013-3 (pbk) 978-1-003-26482-8 (ebk) 9781032201313 22746974 DLC eng DLC rda DLC pcc HE8700.65 302.23/45 23/eng/20220811 Jeffres, Leo W., author. 10150 Audience genre expectations in the age of digital media / Leo W. Jeffres, David J. Atkin, Kimberly A. Neuendorf. 1 online resource Includes bibliographical references and index. "This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization and variety seeking, and a new stage of genre development, genre bending. An ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres"-- Television viewers Case studies. 10151 Motion picture audiences Case studies. 10152 Film genres. 10153 Television program genres. 10154 Streaming video. 10155 Case studies. lcgft 892 Atkin, David J., author. 10156 Neuendorf, Kimberly A., author. 10157 Print version: Jeffres, Leo W. Audience genre expectations in the age of digital media New York : Routledge, 2023 9781032207094 (DLC) 2022022003 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK ecip ebook 2022-08-11 LCAP batch update 2025-06-02-04:00: LCAPM-893 6278 6278 0 0 lcc 0 HE870065 0 NFIC 9604 JINJA JINJA NEW 2026-09-18 Purchase HE8700.65 2026-2336 2026-09-18 C1 2026-09-18 BK Item available in hard copy