Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. Arens, William F., author. 744 Weigold, Michael F., 1958- author. 746 Advertising. 745 HF5821 .A681 2024 659.1 23/eng/20220914 Includes index. "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- 2024 Text 1 online resource eng Contemporary advertising and integrated marketing communications Contemporary advertising and integrated marketing communications