01579cam a22003738i 4500 22790498 20260919064841.0 m |o d | cr_||||||||||| 220914s2024 nyu o 001 0 eng 2022043411 9781266855801 9781266128882 9781266854781 9781266854835 22790498 DLC eng DLC rda pcc HF5821 .A681 2024 659.1 23/eng/20220914 Arens, William F., author. 744 Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. Seventeenth edition. 2301 1 online resource Includes index. "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- Advertising. 745 Weigold, Michael F., 1958- author. 746 Print version: Arens, William F. Contemporary advertising and integrated marketing communications Seventeenth edition. New York, NY : McGraw Hill LLC, [2024] 9781266128882 (DLC) 2022043410 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK ecip ebook 2022-09-15 6285 6285