Arens, William F. creator author. Weigold, Michael F. 1958- author. text nyu 2024 Seventeenth edition. monographic eng 1 online resource "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- Michael F. Weigold, William F. Arens. Includes index. Advertising HF5821 .A681 2024 659.1 Arens, William F. New York, NY : McGraw Hill LLC, [2024] Seventeenth edition. (DLC) 2022043410 9781266855801 9781266854781 2022043411 DLC 220914 20260919064841.0 22790498 eng