01534cam a22003498i 4500 22789930 20260919065128.0 220914s2024 nyu 001 0 eng 2022043410 9781266128882 9781266854835 9781266854781 9781266855801 22789930 DLC eng rda DLC pcc HF5821 .B62 2024 659.1 23/eng/20220914 Arens, William F., author. 744 Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. Seventeenth edition. 2301 pages cm Includes index. "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- Advertising. 745 Weigold, Michael F., 1958- author. 746 Online version: Arens, William F. Contemporary advertising and integrated marketing communications Seventeenth edition. New York, NY : McGraw Hill LLC, [2024] 9781266854781 (DLC) 2022043411 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK rm15 2022-09-14 rm15 2022-09-14 (telework) 6286 6286 0 0 lcc 0 HF5821 B62 02024 0 9612 JINJA JINJA NEW 2026-09-19 Purchase HF5821 .B62 2024 2026-2344 2026-09-19 c1 2026-09-19 BK Item available in hard copy