02150cam a22002778i 45000010009000000050017000090080041000260100017000670200018000840200018001020200018001200350013001380400023001510420008001740500023001820820022002051000030002272450042002572500020002992630009003193000013003285040051003415201321003926500021017137760138017342113382420260919140818.0190815s2020    enk      b    001 0 eng    a  2019035951  a9780815386834  a9780815386841  z9781351174626  a21133824  aDLCbengerdacDLC  apcc00aTT503.5b.B73 202000a808.06/6746922231 aBradford, Julie,eauthor.10aFashion journalism /cJulie Bradford.  aSecond edition.  a2003  apages cm  aIncludes bibliographical references and index.  a"This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Digital and social media have transformed how journalism is funded, how it is produced, and how we consume it. They have also led to greater competition for our attention in the sphere of fashion, already fiercely contested. Fashion Journalism gives first-hand guidance on how to report on fashion effectively and responsibly, wherever and however you work. It covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. Unusually, the book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. Including interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East, this text offers everything a student or trainee needs to know to excel in fashion journalism"-- 0aFashion writing.08iOnline version:aBradford, Julie,tFashion journalismbSecond  edition.dNew York : Routledge, 2020.z9781351174626w(DLC) 2019035952