02343cam a22003258i 4500 21133824 20260919140818.0 190815s2020 enk b 001 0 eng 2019035951 9780815386834 9780815386841 9781351174626 21133824 DLC eng rda DLC pcc TT503.5 .B73 2020 808.06/674692 23 Bradford, Julie, author. 10204 Fashion journalism / Julie Bradford. Second edition. 2003 pages cm Includes bibliographical references and index. "This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Digital and social media have transformed how journalism is funded, how it is produced, and how we consume it. They have also led to greater competition for our attention in the sphere of fashion, already fiercely contested. Fashion Journalism gives first-hand guidance on how to report on fashion effectively and responsibly, wherever and however you work. It covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. Unusually, the book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. Including interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East, this text offers everything a student or trainee needs to know to excel in fashion journalism"-- Fashion writing. 10205 Online version: Bradford, Julie, Fashion journalism Second edition. New York : Routledge, 2020. 9781351174626 (DLC) 2019035952 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK xk13 2019-08-15 ; xk13 2019-08-15 (telework) to DEWEY 6301 6301 0 0 lcc 0 TT05035 B73 02020 0 9634 JINJA JINJA NEW 2026-09-19 Purchase TT503.5 .B73 2020 2026-2366 2026-09-19 c1 2026-09-19 BK Item available in hard copy