Bradford, Julie creator author. text bibliography enk 2020 Second edition. monographic eng

print

pages cm "This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Digital and social media have transformed how journalism is funded, how it is produced, and how we consume it. They have also led to greater competition for our attention in the sphere of fashion, already fiercely contested. Fashion Journalism gives first-hand guidance on how to report on fashion effectively and responsibly, wherever and however you work. It covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. Unusually, the book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. Including interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East, this text offers everything a student or trainee needs to know to excel in fashion journalism"-- Julie Bradford. Includes bibliographical references and index. Fashion writing TT503.5 .B73 2020 808.06/674692 Bradford, Julie, New York : Routledge, 2020. Second edition. (DLC) 2019035952 9780815386834 9780815386841 2019035951 DLC 190815 20260919140818.0 21133824 eng