02510cam a22003618i 45000010009000000050017000090080041000260100017000670200018000840200018001020200018001200200018001380350013001560400023001690420008001920500023002000820029002231000033002522450210002852500024004952630009005193000038005285000067005665000022006335201138006555210030017935210034018236500022018576500040018797000030019197000047019497760152019962275796120260924145843.0220819s2023    iau    j      001 0 eng    a  2022034581  a9781266148637  a9781266828836  z9781266828522  z9781266830303  a22757961  aDLCbengcDLCerda  apcc00aHF1416b.C375 202400a658.8/4223/eng/202210111 aCateora, Philip R.,eauthor.10aInternational marketing /cPhilip R. Cateora, Fellow, Academy of International  Business, University of Colorado, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University.  aNineteenth Edition.  a2301  axxvi, 710 p.b : col.ill ;c28 cm  a"Previous editions © 2020, 2016, 2013, and 2011"--T.p. verso.  aIncludes indexes.  a"In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"--  aAges 18+bMcGraw Hill LLC  aGrades 10-12bMcGraw Hill LLC 0aExport marketing. 0aInternational business enterprises.1 aGraham, John L.,eauthor.1 aMoney, R. Bruceq(Richard Bruce),eauthor.08iOnline version:aCateora, Philip R.tInternational marketingbNineteenth Edition.dDubuque : McGraw Hill LLC, 2023z9781266828522w(DLC) 2022034582