02705cam a22004098i 4500 22757961 20260924145843.0 220819s2023 iau j 001 0 eng 2022034581 9781266148637 9781266828836 9781266828522 9781266830303 22757961 DLC eng DLC rda pcc HF1416 .C375 2024 658.8/4 23/eng/20221011 Cateora, Philip R., author. 758 International marketing / Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University. Nineteenth Edition. 2301 xxvi, 710 p. : col.ill ; 28 cm "Previous editions © 2020, 2016, 2013, and 2011"--T.p. verso. Includes indexes. "In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"-- Ages 18+ McGraw Hill LLC Grades 10-12 McGraw Hill LLC Export marketing. 759 International business enterprises. 760 Graham, John L., author. 762 Money, R. Bruce (Richard Bruce), author. 10274 Online version: Cateora, Philip R. International marketing Nineteenth Edition. Dubuque : McGraw Hill LLC, 2023 9781266828522 (DLC) 2022034582 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK re25 2022-08-19 re25 2022-08-19 (telework) 6359 6359 0 0 lcc 0 HF1416 C375 02024 0 9741 JINJA JINJA TXT 2026-09-24 Purchase HF1416 .C375 2024 2026-2478 2026-09-24 c1 2026-09-24 BK Item availaable in hard copy