Principles of marketing / Philip Kotler and Gary Armstrong. Kotler, Philip, 8239 Armstrong, Gary 10447 Marketing. 855 HF5415 .K636 2010 Revised edition of Principles of marketing, 2010. Includes bibliographical references, appendix, glossary, credits and index. Upper Saddle River Pearson c2010 c2010 2024 Text iv, 729 pg. : eng