<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00886cam a2200253 i 4500</leader>
  <controlfield tag="001">22786600</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20261013140010.0</controlfield>
  <controlfield tag="008">220912s2024    njua     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2022044243</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780137864898</subfield>
    <subfield code="q">(hardcover)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">Library of Congress Classification</subfield>
    <subfield code="b">English</subfield>
    <subfield code="c">Kampala University Luwero</subfield>
    <subfield code="d">Kampala University Luwero</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415</subfield>
    <subfield code="b">.K636 2010</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Kotler, Philip,</subfield>
    <subfield code="9">8239</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Principles of marketing /</subfield>
    <subfield code="c">Philip Kotler and Gary Armstrong.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">13th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Upper Saddle River</subfield>
    <subfield code="b">Pearson</subfield>
    <subfield code="c">c2010</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">iv, 729 pg. :</subfield>
    <subfield code="b">col.ill. ;</subfield>
    <subfield code="c">27 cm</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Revised edition of Principles of marketing, 2010.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references, appendix, glossary, credits and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
    <subfield code="9">855</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Armstrong, Gary</subfield>
    <subfield code="9">10447</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">6461</subfield>
    <subfield code="d">6461</subfield>
  </datafield>
</record>
