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1. Business-to-business brand management [electronic resource] : theory, research and executive case study exercises

by Glynn, Mark S; Woodside, Arch G.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, UK : JAI Press, 2009Online Access: Click here to access online Availability: No items available

2. Business-to-business marketing research

by Block, Martin P; Block, Tamara Brezen.

Edition: 2nd edMaterial type: book Book; Format: print optical disc; Literary form: not fiction Publisher: Mason, Ohio : RaCom Communications/American Marketing Association/Thomson, c2005Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8/04] (1).

3. Business marketing management B2B

by Hutt, Michael D.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Australia ; Mason, OH: South-Western, Cengage Learning, c2013Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [ HF5415.13 .H87 2013] (1).


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