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Basic Marketing : A Marketing Strategy Planning Approach

by Perreault, Jr., William D; Cannon, Joseph P; Perreault, Jr., William D; Cannon, Joseph P.
Material type: materialTypeLabelBookPublisher: New York McGraw Hill c2014Edition: 19th edition.Description: xl, 725p. :col. ;29cm.ISBN: 978-1-259-06076-2.
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Item type Current location Call number Copy number Status Date due Barcode
Text/Reserve Book Text/Reserve Book KAMPALA UNIVERSITY, LUWERO
Text/Reserve Section 		HF5415.13.M369 2014 (Browse shelf) c1 Available 2022-0264

includes bibliography

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