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1. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 9th edMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [659.1] (1).

2. Marketing communications classics: Book an international collection of classic and contemporary papers

by Arnott, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London: Thomson, c2000Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF 5415.125 .D45 2000] (2).


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