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1. Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]

by Swan, K. Scott; Zou, Shaoming.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available

2. New challenges to international marketing [electronic resource]

by Sinkovics, Rudolf R; Ghauri, Pervez N.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, c2009Online Access: Click here to access online Availability: No items available

3. International marketing [electronic resource]

by Zou, Shaoming; Fu, Huifen.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available

4. International marketing in rapidly changing environments [electronic resource]

by Jean, Ruey-Jer Bryan; Chiou, Jyh-Shen; Zou, Shaoming.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available

5. Reviving traditions in research on international market entry [electronic resource]

by Li, Tiger.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; Boston : JAI, 2003Online Access: Click here to access online Availability: No items available

6. Reassessing the internationalization of the firm [electronic resource]

by Axinn, Catherine Nancy; Matthyssens, Paul.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; New York : JAI, 2001Online Access: Click here to access online Availability: No items available

7. Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]

by Swan, K. Scott; Zou, Shaoming.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available

8. Research on international service marketing [electronic resource] : a state of the art

by Pauwels, Pieter; Ruyter, Ko de.

Edition: 1st ed.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; Boston : Elsevier JAI, 2005Online Access: Click here to access online Availability: No items available

9. International marketing research [electronic resource] : opportunities and challenges in the 21st century

by Rialp, Alex; Rialp, Josep.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Online Access: Click here to access online Availability: No items available

10. Globalization, the multinational firm, and emerging economies [electronic resource]

by Yaprak, Attila; Tütek, Hülya.

Edition: 1st ed.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; New York : JAI, 2001, c2000Online Access: Click here to access online Availability: No items available

11. Relationship between exporters and their foreign sales and marketing intermediaries [electronic resource]

by Solberg, Carl Arthur.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; Oxford : Elsevier JAI, 2006Online Access: Click here to access online Availability: No items available

12. Measurement and research methods in international marketing [electronic resource]

by Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available

13. International marketing

by Cateora, Philip R; Gilly, Mary C; Graham, John L.

Edition: 14th edMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Table of contents only | Kostenfrei Inhaltsverzeichnis Availability: Items available for loan: KAMPALA UNIVERSITY,GGABA [HF1009.5.C35 2009] (1).

14. International marketing

by Cateora, Philip R; Hess, John Milton.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill., R. D. Irwin, 1971Availability: Items available for loan: KAMPALA UNIVERSITY,GGABA [HF 1009.S.C35 2009] (1).

15. International marketing : a global perspective

by Mühlbacher, Hans; Dahringer, Lee; Leihs, Helmuth.

Edition: Third editionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: London : Thomson Learning, c2006Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8/48] (2).

16. International marketing

by Cateora, Philip R; Hess, John Milton.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill., R. D. Irwin, 1971Availability: Items available for loan: KAMPALA UNIVERSITY,GGABA [HF 1009.5.C35 2009] (1).

17. International e-business marketing

by Fletcher, Richard; Bell, Jim; McNaughton, Rod B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Thomson Learning, 2004Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.84] (1).

18. The business and marketing environment

by Palmer, Adrian; Hartley, Bob.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : McGraw-Hill, c1996Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8] (1).

19. International e-business marketing/ Book

by Fletcher. Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Australia ; United Kingdom: Thomson, c2004Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF5415.F548 2004] (4).

20. Strategic marketing decisions in Global markets

by Doole Isobel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Australia ; [London] Thomson Learning, 2005Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF 1416 .D69 2005] (3).

21. International marketing: a global perspective

by Mühlbacher Hans.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: London : International Thomson Business, 1999. International Thomson Business, c2006Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF 1416 .D34 2006] (4).


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