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1.
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Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]
by Swan, K. Scott;
Zou, Shaoming.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available
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2.
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New challenges to international marketing [electronic resource]
by Sinkovics, Rudolf R;
Ghauri, Pervez N.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, c2009Online Access: Click here to access online Availability: No items available
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3.
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International marketing [electronic resource]
by Zou, Shaoming;
Fu, Huifen.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
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4.
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International marketing in rapidly changing environments [electronic resource]
by Jean, Ruey-Jer Bryan;
Chiou, Jyh-Shen;
Zou, Shaoming.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available
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5.
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Reviving traditions in research on international market entry [electronic resource]
by Li, Tiger.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : JAI, 2003Online Access: Click here to access online Availability: No items available
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6.
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Reassessing the internationalization of the firm [electronic resource]
by Axinn, Catherine Nancy;
Matthyssens, Paul.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; New York : JAI, 2001Online Access: Click here to access online Availability: No items available
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7.
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Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]
by Swan, K. Scott;
Zou, Shaoming.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available
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8.
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Research on international service marketing [electronic resource] : a state of the art
by Pauwels, Pieter;
Ruyter, Ko de.
Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : Elsevier JAI, 2005Online Access: Click here to access online Availability: No items available
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9.
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International marketing research [electronic resource] : opportunities and challenges in the 21st century
by Rialp, Alex;
Rialp, Josep.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Online Access: Click here to access online Availability: No items available
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10.
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Globalization, the multinational firm, and emerging economies [electronic resource]
by Yaprak, Attila;
Tütek, Hülya.
Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; New York : JAI, 2001, c2000Online Access: Click here to access online Availability: No items available
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11.
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Relationship between exporters and their foreign sales and marketing intermediaries [electronic resource]
by Solberg, Carl Arthur.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Oxford : Elsevier JAI, 2006Online Access: Click here to access online Availability: No items available
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12.
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Measurement and research methods in international marketing [electronic resource]
by Sarstedt, Marko;
Schwaiger, Manfred;
Taylor, Charles R.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
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13.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L.
Edition: 14th edMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Table of contents only | Kostenfrei Inhaltsverzeichnis Availability: Items available for loan: KAMPALA UNIVERSITY,GGABA [HF1009.5.C35 2009] (1).
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14.
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International marketing
by Cateora, Philip R;
Hess, John Milton.
Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Homewood, Ill., R. D. Irwin, 1971Availability: Items available for loan: KAMPALA UNIVERSITY,GGABA [HF 1009.S.C35 2009] (1).
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15.
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International marketing : a global perspective
by Mühlbacher, Hans;
Dahringer, Lee;
Leihs, Helmuth.
Edition: Third editionMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thomson Learning, c2006Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8/48] (2).
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16.
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International marketing
by Cateora, Philip R;
Hess, John Milton.
Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Homewood, Ill., R. D. Irwin, 1971Availability: Items available for loan: KAMPALA UNIVERSITY,GGABA [HF 1009.5.C35 2009] (1).
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17.
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International e-business marketing
by Fletcher, Richard;
Bell, Jim;
McNaughton, Rod B.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thomson Learning, 2004Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.84] (1).
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18.
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The business and marketing environment
by Palmer, Adrian;
Hartley, Bob.
Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York : McGraw-Hill, c1996Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8] (1).
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19.
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International e-business marketing/ Book
by Fletcher. Richard.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Australia ; United Kingdom: Thomson, c2004Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF5415.F548 2004] (4).
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20.
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Strategic marketing decisions in Global markets
by Doole Isobel.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Australia ; [London] Thomson Learning, 2005Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF 1416 .D69 2005] (3).
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21.
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International marketing: a global perspective
by Mühlbacher Hans.
Edition: 3rd edMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : International Thomson Business, 1999. International Thomson Business, c2006Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF 1416 .D34 2006] (4).
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