| 000 | 01252cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 19064376 | ||
| 005 | 20180515105555.0 | ||
| 008 | 160422s2017 nyu b 001 0 eng | ||
| 010 | _a 2016015193 | ||
| 020 | _a9781138689152 (hardback) | ||
| 020 | _a9781138689169 (pbk.) | ||
| 020 | _z9781315537870 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.K38 2014 |
| 082 | 0 | 0 |
_a659 _223 |
| 100 | 1 |
_aKatz, Helen E. _eauthor. _9709 |
|
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a6th edition. | ||
| 300 |
_axx, 231 pages ; _c24 cm. |
||
| 490 | 0 | _aRoutledge Communication Series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising media planning. _9710 |
|
| 650 | 0 |
_aMass media and business. _9711 |
|
| 650 | 0 |
_aMarketing channels. _9712 |
|
| 776 | 0 | 8 |
_iOnline version: _aKatz, Helen E. author. _tMedia handbook _bSixth edition. _dNew York : Routledge, 2016 _z9781315537870 _w(DLC) 2016019566 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 955 |
_bxk13 2016-04-22 _ixk13 2016-04-22 (telework) to DEWEY _axn11 2016-11-14 1 copy rec'd., to CIP ver. |
||
| 999 |
_c1509 _d1509 |
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