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008			121226s2012 enka o 010 0 eng d
020			_a9781780529974 (electronic bk.) : _c£67.95 ; €97.95 ; $124.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5416.5 _b.V57 2012
072		7	_aKJS _2bicssc
072		7	_aKJMV8 _2bicssc
072		7	_aBUS076000 _2bisacsh
072		7	_aBUS043000 _2bisacsh
072		7	_aBUS043060 _2bisacsh
080			_a658.8
082	0	4	_a658.816 _223
245	0	0	_aVisionary pricing _h[electronic resource] : _breflections and advances in honor of Dan Nimer / _cedited by Gerald E. Smith.
260			_aBingley, U.K. : _bEmerald, _c2012.
300			_a1 online resource (xix, 363 p.) : _bill.
490	1		_aAdvances in business marketing and purchasing, _x1069-0964 ; _vv. 19
505	0		_aOn Dan Nimer / Englebert Kirchner -- One on one, pricing with Dan Nimer / Gerald E. Smith, Dan Nimer -- The founding principles and strategies of pricing / Gerald E. Smith, Dan Nimer -- Integrating marketing and operational choices for profit growth / Thomas Nagle, Lisa Thompson -- How price consulting is coming of age / Hermann Simon -- Incorporating competitive strategy in pricing strategy / George E. Cressman -- Emergent pricing strategy / Gerald E. Smith -- Price and customers' perceptions of value / Kent B. Monroe -- Using case ROI to determine customer and segment value in the business-to-business environment / Reed K. Holden -- Legal tools that support value pricing / Eugene F. Zelek -- Understanding value : beyond mere metrics / E.M. (Mick) Kolassa -- Creating value with sales promotion strategies that avoid price discounting / Takaho Ueda -- Pricing : from good to world class / Craig Zawada, Mike Marn -- Pricing software : ten predictions for the future / Allan Gray ... [et al.] -- Capturing the value of pricing analytics / Chuck Davenport, John Norkus, Michael Simonetto.
520			_aVisionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: Section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century. Section 2 focuses on pricing strategy and competitive advantage.Section 3 focuses on the defining role of value in pricing. Section 4 focuses on pricing capability and innovation.
650		7	_aBusiness & Economics _xPurchasing & Buying. _2bisacsh
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aSales & marketing. _2bicssc
650		7	_aPurchasing & supply management. _2bicssc
650		0	_aPricing.
650		0	_aMarketing.
700	1		_aSmith, Gerald E.
700	1		_aNimer, Dan.
776	1		_z9781780529967
830		0	_aAdvances in business marketing & purchasing ; _vv. 19.
856	4	0	_uhttp://www.emeraldinsight.com/1069-0964/19
999			_c188 _d188