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008 121026s2012 enka o 000 0 eng d
020 _a9781780526751 (electronic bk.) :
_c£72.95 ; €105.95 ; $134.95
040 _aUtOrBLW
_cUtOrBLW
050 4 _aHD2755.5
_b.C66 2012
072 7 _aKJK
_2bicssc
072 7 _aKJM
_2bicssc
072 7 _aBUS041000
_2bisacsh
072 7 _aBUS030000
_2bisacsh
072 7 _aBUS073000
_2bisacsh
080 _a658
082 0 4 _a658.049
_223
245 0 0 _aCommercial diplomacy in international entrepreneurship
_h[electronic resource] :
_ba conceptual and empirical exploration /
_cedited by Huub Ruël.
260 _aBingley, U.K. :
_bEmerald,
_c2012.
300 _a1 online resource (xix, 291 p.) :
_bill.
490 1 _aAdvanced series in management,
_x1877-6361 ;
_vv. 9
505 0 _ach. 1. Research on commercial diplomacy : a review and implications / Shirin Reuvers, Huub Ruël -- ch. 2. Commercial diplomats as corporate entrepreneurs : an institutional perspective / Robin Visser, Huub Ruël -- ch. 3. The value of commercial diplomacy from an international entrepreneurs perspective / Sander Busschers, Huub Ruël -- ch. 4. The effectiveness of commercial diplomacy : a survey among embassies and consulates / Lennart Zuidema, Huub Ruël -- ch. 5. Measuring export support performance / Gorazd Justinek -- ch. 6. The commercial diplomat in interaction with international business : results of an empirical study / Olivier Naray -- ch. 7. Competitors or collaborators : a comparison of commercial diplomacy policies and practices of EU member states / Annette Stadman, Huub Ruël -- ch. 8. Entering the United States federal procurement market : success factors and barriers for foreign firms / Tim Vehof, Huub Ruël, Jan Telgen -- ch. 9. Lobbying of commercial diplomats : institutional setting as a determining factor / Elena Bondarouk, Huub Ruël.
520 _aLittle attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of technology transfer. The spectrum of actors in commercial diplomacy ranges from the high-policy level (head of state or prime minister to ambassador) and the lower level of specialized diplomatic envoys like trade representative, commercial attaché or commercial diplomat. This volume focuses on how to organize diplomacy to support international entrepreneurs. It takes an interdisciplinary perspective, combining the fields of business administration and public administration, more specifically international entrepreneurship and international relations. This is the first interdisciplinary book that extensively explores the organization of diplomacy for international entrepreneurship at the micro level: the diplomats' and individual entrepreneurs' perspective.
650 7 _aBusiness & Economics
_xManagement.
_2bisacsh
650 7 _aBusiness & Economics
_xHuman Resources & Personnel Management.
_2bisacsh
650 7 _aBusiness & Economics
_xCommerce.
_2bisacsh
650 7 _aInternational business.
_2bicssc
650 7 _aManagement & management techniques.
_2bicssc
650 0 _aInternational business enterprises.
650 0 _aEntrepreneurship.
650 0 _aInternational economic relations.
700 1 _aRuël, Huub.
776 1 _z9781780526744
830 0 _aAdvanced series in management ;
_vv. 9.
856 4 0 _uhttp://www.emeraldinsight.com/1877-6361/9
999 _c210
_d210