000 00981pam a2200265 a 4500
001 2067303
005 20200203173149.0
008 940128s1994 enka b 001 0 eng
010 _a 94004289
020 _a0077152344
_c£18.95
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.P3242 2010
082 0 0 _a658.8
_220
100 1 _aPalmer, Adrian.
_92512
245 1 0 _aPrinciples of services marketing /
_cAdrian Palmer.
250 _a7th ed.
260 _aLondon ;
_aNew York :
_bMcGraw-Hill,
_cc1994.
300 _axvi, 345 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [331]-340) and index.
650 0 _aMarketing
_xManagement.
_91730
650 0 _aService industries
_xMarketing.
_92513
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
955 _apc01 to SA00 01-28-94; se55/se40 01-31-94; se50 02-01-94; CIP ver. se03/45 03-31-94;
_csb17 2006-01-26 per request of Adrian Palmer, removed d. of b. from hdg.
999 _c2346
_d2346