| 000 | 00946cam a22003018a 4500 | ||
|---|---|---|---|
| 001 | 17470287 | ||
| 005 | 20200204105704.0 | ||
| 008 | 120921s2013 nyu 001 0 eng | ||
| 010 | _a 2012037645 | ||
| 020 | _a978112194018 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2013 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aArens, William F. _9744 |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a14th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 263 | _a1311 | ||
| 300 | _ap. cm. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _9745 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _9746 |
|
| 700 | 1 |
_aArens, Christian. _9747 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 955 |
_bxj15 2012-09-21 _ixj15 2012-09-21 (telework) _axj15 2012-09-21 to Dewey |
||
| 999 |
_c2349 _d2349 |
||