000 00613nam a22001817a 4500
008 220321b xxu||||| |||| 00| 0 eng d
020 _a9780078029271
040 _aLIBRARY OF CONGRESS
_cKAMPALA UNIVERSITY
050 _aHF1416
_b.A47 2013
100 _aIlan Alon,
_92720
245 _aGlobal marketing
_b contemporary theory, practice, and cases
_cIlan Alon
_hBook
260 _aNew York
_bMcGraw-Hill/Irwin,
_c2013
300 _a xxi, 602 p
_bill., maps
_c26 cm
500 _aIncludes bibliographical references and indexes
700 _aEugene Jaffe
_92721
710 _aDonata Vianelli
_92722
942 _2lcc
_cBK
999 _c2448
_d2448