| 000 | 00624nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 220421b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-007-131440-4 | ||
| 040 |
_alibrary of congress _cKampala University luwero campus |
||
| 050 |
_aHF5823 _b.B387 2012 |
||
| 100 |
_aBelch George E. _92754 |
||
| 110 |
_aBelch, Michael A. _92755 |
||
| 245 |
_aAdvertising and Promotion _b:An Integrated Marketing Communications Perspective _c/by George E. Belch and Michael A. Belch |
||
| 260 |
_aNew York _bMcGraw Hill Irwin _cc2012 |
||
| 300 |
_axxxvi, 769p. _b:col _c;27cm |
||
| 500 | _aincludes bibliographies, index | ||
| 942 |
_2lcc _cTXT |
||
| 999 |
_c2476 _d2476 |
||