000 00595nam a22001817a 4500
008 220507b xxu||||| |||| 00| 0 eng d
020 _a978-1-1219-1401-8
040 _alibrary of congress
_ckampala university
050 _aHF5821
_b.B62 2013
100 _aWeigold, Arens.:
_92890
245 _aContemporary Advertising and Integrated Marketing Communications
_c/ by Arens Weigold/
250 _a14th ed.
260 _aUnited States:
_bMcGraw Hill Companies,
_cc2013.
300 _a 742p.
_b:ill.
_c27cm:
500 _aincludes bibliography
700 _aWeigold, Arens
_92890
942 _2lcc
_cBK
999 _c2607
_d2607