000 | 00595nam a22001817a 4500 | ||
---|---|---|---|
008 | 220507b xxu||||| |||| 00| 0 eng d | ||
020 | _a978-1-1219-1401-8 | ||
040 |
_alibrary of congress _ckampala university |
||
050 |
_aHF5821 _b.B62 2013 |
||
100 |
_aWeigold, Arens.: _92890 |
||
245 |
_aContemporary Advertising and Integrated Marketing Communications _c/ by Arens Weigold/ |
||
250 | _a14th ed. | ||
260 |
_aUnited States: _bMcGraw Hill Companies, _cc2013. |
||
300 |
_a 742p. _b:ill. _c27cm: |
||
500 | _aincludes bibliography | ||
700 |
_aWeigold, Arens _92890 |
||
942 |
_2lcc _cBK |
||
999 |
_c2607 _d2607 |