000 00540nam a22001577a 4500
008 221212b xxu||||| |||| 00| 0 eng d
020 _a 0256068135 :
050 _aHF5415.2
_b.B65 1989
100 _aBoyd, Harper W.
_93379
245 _aMarketing research
_b text and cases
_cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
250 _a7th ed.
260 _aHomewood, Ill.
_b Irwin,
_c1989.
300 _a xv, 816 p.
_b ill.
_c25 cm.
650 _a Marketing research.
_vMarketing research--Case studies.
_93380
942 _2lcc
_cBK
999 _c3075
_d3075