000 00506nam a22001577a 4500
008 221215b xxu||||| |||| 00| 0 eng d
020 _a9780077152345
050 _aHF 5415.13
_b.P3242 2014
100 _aPalmer, Adrian.
_92512
245 _aPrinciples of services marketing/
_c Adrian Palmer.
250 _a7th.
260 _aLondon ; New York:
_bMcGraw-Hill,
_cc2014.
300 _a xvi, 495 p.:
_bill.
_c26 cm.
650 _a Marketing--Management.
_vService industries--Marketing.
_93432
942 _2lcc
_cBK
999 _c3113
_d3113