000 | 00506nam a22001577a 4500 | ||
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008 | 221215b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780077152345 | ||
050 |
_aHF 5415.13 _b.P3242 2014 |
||
100 |
_aPalmer, Adrian. _92512 |
||
245 |
_aPrinciples of services marketing/ _c Adrian Palmer. |
||
250 | _a7th. | ||
260 |
_aLondon ; New York: _bMcGraw-Hill, _cc2014. |
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300 |
_a xvi, 495 p.: _bill. _c26 cm. |
||
650 |
_a Marketing--Management. _vService industries--Marketing. _93432 |
||
942 |
_2lcc _cBK |
||
999 |
_c3113 _d3113 |