| 000 | 00605nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 230414b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a 9780073380933 | ||
| 050 |
_a HD9980.5 _b.Z45 2009 |
||
| 100 |
_aZeithaml, Valarie A. _92514 |
||
| 245 |
_aServices marketing: _bintegrating customer focus across the firm/ _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. _hBook |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_a xxviii, 708 p.: _b ill. + map; _c26 cm. |
||
| 650 |
_a Service industries--Marketing. _vCustomer services. _vMarketing. _93731 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3389 _d3389 |
||